Established in July 2002, The Starting Block serves a wide range of customers from hard core, top shape athletes, to the special customer that comes in with "problem feet" requiring analysis and a proper footwear fitting. The Starting Block also sponsors a number of races across the Okanagan!

Wendy Schroeder and Roz Beaulieu, owners of The Starting Block attribute the store's success to a combination of product knowledge, superior customer service, a strong community involvement and a friendly, inviting atmosphere.

The Starting Block specializes in:

• running and walking shoes and apparel
• triathlon gear including wetsuits
• fitness accessories including heart rate monitors, water carriers, pedometers, and massage therapy grid
• a wide selection of sport specific training books
• injury prevention education
• nutrition.

No matter what your fitness level is, The Starting Block can help get you started in a proper fitting pair of shoes, some great technical clothing, or just some good, sound advice!